Social Network Etiquette

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Social Network Marketing Tips

Vol.2

“Do all the good you can,

In all the ways you can,

In all the places you can,

At all the times you can,

To all the people you can,

As long as ever you can.”

John Wesley – Rules of Conduct

That quote, in a nutshell, neatly sums up an appropriate approach to online Social Networking. By positioning yourself as the expert in your field and showing a willingness to help others in your network you are able to introduce online discussions and build interest in your products and services.

Online Social Network Marketing is basically a classic step selling formula. Give something for free, establish trust and a two way relationship, then present an opportunity for potential clients to buy at a special price or online connections only coupon. Later once you have delivered on your offer ask for that upgrade!

First present your credentials and establish a solid online presence. Then be helpful to others in the framework of your social network. Establish an online medium presence that is two way to facilitate questions and discussion. Which medium depends on your business model. For example we have a client here at NewLeadHunter.cc.co who runs a Personal Fitness business specializing in Pilates instruction. Her medium of choice was to start an instructional video series and discussion group based on YouTube. By targeting new connections using her demographic information she was able to provide free at home coaching via YouTube and easy access to join her club for those who enjoy a group setting. A car dealer, real estate agent, custom made jeweller…there is a medium of choice for everyone. Could be videos, blogs, article submission, you name it! We even facilitate free MP3 downloads for one of our musician clients.

OK I am sure you get the basic idea. Now the basic premise being understood the etiquette of social networking follows the precepts discussed. Do unto others as you would have them do unto you. Be receptive to invites from others. For example in Twitter 90% of people you “Follow” will follow you back.

Be responsive to others questions (whether they are directed specifically to you or to the world at large). Group discussion boards as well as Public Answer board websites are a great place to chime in with your 2 cents.

Join others at their other social networks. If you have connected with someone on Facebook join them in Twitter as well. They will notice that you are interested in them and will be more responsive to you. Flattery will get you everywhere!

Recommend others products and services. You scratch my back and I’ll scratch yours is very much a part of Social Network Etiquette. This is especially true if your connection is in a parallel type business as affiliate referencing to your business is a crucial piece to your social networking plan.

Check out your connections blogs, articles, Power Points, ect. And leave comments. If the material covered is appropriate and not in direct competition with you direct an RSS (Real Simple Syndication) feed to your Social Network, Personal or Business website.

All this playing nice – nice being said, if you have a connection monopolizing your comment board or blatantly advertising to you and your friends, don’t be shy to ex-friend them. Remember people ARE notified when you connect with them but ARE NOT if you un-friend them.

Visit us at www.NewLeadHunter.cc.co for more helpful information! Also please leave your questions or comments below and I’ll get back to you.

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